Cold cover letters' potential advantages include creating a job that didn't previously exist, gaining early consideration for a position that hasn't yet been advertised and expanding your network of contacts. By sending a letter
Mark is a salesperson with a passion for sporting goods. His favorite shop did not have a presence in his town, so Mark sent a cover letter outlining how he would establish a local presence. After reading the letter, the company invited Mark for interview and hired him on the spot.
Before you write
Know Yourself: You are contacting a company that hasn't asked to be contacted. So what do you offer? Why should the company take an interest in you? What skills, abilities and credentials would be desirable to the organization?
Research the employer: Find out as much as you can about your target company, including past performance, goals and competitors so you can knowledgeably write about how you would help the operation.
Here is a sample.
P.O Box Nairobi,
Muajiri Kazi Ltd,
RE: Looking for a suitable marketing role.
Perhaps you are seeking an addition to your marketing team.
A new person can provide innovative approaches to the challenges of marketing. I am an innovator of new ideas, an excellent communicator with buyers, and have a demonstrated history of marketing success.
Presently, I am marketing computer products for a major supplier using television, radio and retail marketing. I have a reputation for putting forth the effort required to make a sales department succeed.
Enclosed is my CV for your review and consideration. Your company has a reputation for excellence. I would like to use my talents to market your quality line of technical products.
As there is much more to discuss, I'll appreciate an appointment when your schedule allows.
Thank you for your time. I look forward to meeting you.
John Job Seeker.